Heatlogic

Role

Web Designer, Developer

Used Tools

Figma, WordPress

Type of Project

Product & Service Website

The Challenge

Heatlogic supplies air-to-water heat pump and hot water systems to homes across New Zealand, from Auckland to Christchurch, but the product line runs deep: three heat pump models, a modular range of hydraulic distribution components, and storage tanks spanning 45 to 300 liters. The site had to serve two very different visitors at once, homeowners weighing a heating upgrade and the installers and contractors who spec and fit the systems, without burying either one in the other's details.

The Approach

Structured the site by audience and by system rather than generic marketing copy. Homeowners needed a plain-language entry point into why a heat pump and why the R290 refrigerant it runs on, rated at a low GWP of 3. Installers and contractors needed the same information presented as scannable specs: model numbers, capacities, and compatible hydraulic components, ready to reference on-site.

The Solution

Dedicated product pages for each heat pump model (HS15V, HS12V, HS10V), the hydraulic distribution range (Tower, Station, Manager), and the storage tank lineup, with the sustainability story told upfront for homeowners and full specs kept one click away for the trade. The result reads as a single coherent catalog instead of three disconnected product lines.

The Outcome

Heatlogic launched with a site that positions them as the smart choice for efficient, reliable heating and hot water, credible to the homeowners deciding on a system and useful enough that installers and contractors keep coming back to it as a reference.